The teaser got huge views, dominated conversation and signalled what could be a massive pay-out for Rockstar Games as well as the companies the enable game-play, such as hardware developers and retailers. When the long-anticipated first GTA 6 trailer leaked online in early December, the surge of excitement forced developer Rockstar Games to release the official version of the trailer earlier than planned (with the game seemingly headed for a 2025 release, the prevailing notion was that fans wouldn't get that sneak peek until sometime in 2024 at the earliest). Regardless of whether you feel the game represents the worst of digital humanity, or herald its bold creativity and innovation, GTA is a pop-culture force nearly impossible to ignore. It's the first release of the game since 2013 – and to call it 'wildly anticipated' in its community is a great understatement. This subject of both controversy and culture – Grand Theft Auto – is expected to make its return in 2025 with Grand Theft Auto VI, widely known as GTA 6. It's also spawned memes and a singular cult fandom.

Its violence and vehicular mayhem has drawn the ire of organisations including the Haitian-American Grassroots Coalition, Mothers Against Drunk Driving and the UK's Freedom from Torture organisation. It's been condemned by Britain, Germany and France.

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